In a world obsessed to internet, people have accepted it as their best friend and intelligent advisor. Search engine is the chosen one as a starting point obviously. Let's assume your website has the best looks or has the best information with a friendly navigator, however if people cannot find it through a search engine, the chances of your visitors to land on your website are very low.
Social media marketing is the smart process of using social networking websites to promote businesses. It is one of the most affordable and common marketing platforms available for attracting unique visitors to the website and generating better ROI for the business. Improved search ranking is also benefit for successful SMO. SMO works just like traditional advertising in physical world.